We partner with a few botanical skincare brands each season, chosen because the formula and the founder have a story worth reading slowly.
We start with the field the plant came from, name every plant in the formula and give your founder's reasoning the room it needs.
April Gargiulo on bringing a winemaker's standards to skincare, and steeping whole botanicals for three weeks so a routine can do more with fewer products.
View the story →
Desiree Verdejo on formulating for marks on melanin-rich skin, pairing clinical vitamin C with bearberry, licorice and turmeric, and pausing a business to get it right.
View the story →
Kendra Kolb Butler on leaving twenty years of New York beauty for the wild plants of Jackson Hole, and pairing them with actives that support the barrier.
View the story →Tell us where your plants grow and why you chose them. Write to Carrie Ellsworth at partnerships@rootingmoss.com; we reply within two business days.
One plant each week: what it does for your skin, where it was grown, and why a founder built a formula around it.
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